Are you feeling the "Kenergy"?
Amidst a robust marketing campaign for the upcoming blockbuster Barbie film release on July 21st, the toys are out listing homes on Airbnb. Nestled in the beautiful backdrop of Malibu, California, a real-life Barbie's DreamHouse is currently listed on the platform for guests to book.
"Hosted" by Ken, who is played by Ryan Gosling in the film, the life-size home features a pool, DJ booth and nightclub-style disco rink to rave the night away. It's the ideal spot to drop Tiësto's new remix of Aqua's 1997 classic, "Barbie Girl."
The DJ booth in the real-life Barbie's Malibu DreamHouse.
Joyce Lee
The DreamHouse comprises three floors and a slide that takes you from the second floor to the ground level. The home is decorated "Ken's way," which contrasts the bright pink style and theme of the Barbie franchise.
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Barbie's DreamHouse located in Malibu, California.
Hogwash Studios
According to Airbnb, booking opens at 10am PT on Monday, July 17th. It'll be available for two separate one-night stays for up to two guests on July 21st and July 22nd, 2023.
Barbie's manufacturer, Mattel, has launched a number of brand collaborations prior to the movie's premiere next month. These include a themed Xbox console, shoe collection from Aldo, custom rug from Ruggable and official Barbie-branded skates from Impala.
Warner Bros. is also set to host a "Barbie Boat Cruise" in Boston on June 30th. The one-night-only cruise will feature photo opps, giveaways an more.
Barbie stars Margot Robbie and Ryan Gosling as Barbie and Ken, respectively. The film is scheduled to hit theaters on June 21st, 2023.
Tagsterms:Malibu DreamHouseBarbie
By Lennon Cihak
Lennon is a music journalist who has contributed to EDM.com for over five years. A seasoned music business reporter, his writings bridge the gap between education and technology through a musical lens. He is also the host of the music business podcast “When Life Hands You Lennons” and founder of his own electronic music website, EDM In a Soda.
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