A virtual band put on a virtual show last weekend—and it was invisible to the naked eye.
Using the power of augmented reality,recently premiered a new song for their fans in New York City and London. With help from Google's , the iconic animated band harnessed the technology to host unique shows in Times Square and Piccadilly Circus, respectively.
As part of the innovative concert experience, which combined real-world and computer-generated imagery, fans saw gigantic avatars of Gorillaz interacting with monuments while they performed the new track, "Skinny Ape." Since the show had to be experienced with a mobile device via a bespoke app, fans were encouraged to move around different vantage points to get the most out of it.
The AR-powered performances were directed by Gorillaz co-founder Jamie Hewlett and Emmy-nominated director Fx Goby. While your chance to participate in the live "Skinny Ape" shows has come and gone, you can stilland see them for yourself until June 2023.
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Check out some footage from the shows below.
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