A lot is expected from musicians, but. That includes music venues and festivals.
The Union of Musicians and Allied Workers (UMAW), known for their steadfast, are pushing venues and music festivals to stop taking percentages of musicians' merchandise sales.
The campaign, dubbed "#MyMerch," has brought in the Featured Artists Coalition (FAC) and Canadian rapper Cadence Weapon to assist. It comes after athat FAC completed earlier this year.
The pandemic, especially the live music space—but artists still seem to get the . They typically foot the bill for the vast majority of the costs associated with their merch, including design production and shipping.
Scroll to ContinueRecommended ArticlesINDUSTRYUnion Urges Music Venues and Festivals to Stop Cutting Into Artists' Merchandise Sales
Merch cuts are "an exploitative practice that interferes with one of the few ways fans can directly support artists," according to UMAW.
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When musicians bring apparel on tour, venues and festivals may take between 15% and 35% of the revenue even though they had no involvement in its development.
"A merch cut is when a venue or festival takes anywhere from 15% to 35% of the artist’s merch sales," according to UMAW's. "This is an exploitative practice that interferes with one of the few ways fans can directly support artists in this challenging economic climate, and it must stop. Artists carry the financial burden of designing, producing, and shipping merch, and selling merch is one of the few ways artists can make a profit on tour."
UMAW is now calling on musicians to share their stories of venues or music festivals taking a cut of their sales. You can find a list of the campaign's venue directory.
Lennon is a music journalist who has contributed to EDM.com for over five years. A seasoned music business reporter, his writings bridge the gap between education and technology through a musical lens. He is also the host of the music business podcast When Life Hands You Lennons and founder of his own electronic music website, EDM In A Soda.
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