WHIPPED CREAM has released a mind-bending VR music video for her latest single, "The Dark."
The mixed reality project was produced by Vancouver-based Departure Lounge, who say it's the first of it's kind after being developed in Canada’s first volumetric capture facility. Using the studio's state-of-the-art motion capture technology, WHIPPED CREAM, Jasiah and Crimson Child were filmed with more than 100 cameras at Metastage Canada.
Each camera played a pivotal role in capturing the artists' figures and digitally converting them into holograms, resulting in "the world's highest-resolution volumetric VR music experience to date," according to a press release issued by Monstercat.
"There is love in holding on and there is love in letting go," WHIPPED CREAM said in a press release shared with EDM.com. "'The Dark' is inspired by the concept of picking up a rose—it looks incredibly inviting and beautiful to hold, but it can puncture the skin. It’s about a relationship where one person hasn’t cut out their toxic behaviors and although beautiful underneath, they still damage the one they love most. It’s learning to finally let go of what might be so beautiful yet painful and unhealthy, and head into the unknown, 'the dark.'"
Scroll to ContinueRecommended ArticlesGEAR + TECHWHIPPED CREAM Releases Innovative Mixed Reality Music Video for "The Dark"
The project utilized more than 100 cameras to create "the world's highest-resolution volumetric VR music experience to date."
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The music video premiered at the Vancouver International Film Festival in October 2022 and will make an appearance at SXSW in March. Check it out below and stream "The Dark" here.
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Tagsterms:MetaverseVirtual RealityJasiahNew MusicMonstercatVRMixed RealityWhipped CreamCrimson ChildMusic VideoBy Lennon Cihak
Lennon is a music journalist who has contributed to EDM.com for over five years. A seasoned music business reporter, his writings bridge the gap between education and technology through a musical lens. He is also the host of the music business podcast When Life Hands You Lennons and founder of his own electronic music website, EDM In A Soda.
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